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Air Miles

A renewed library of building blocks for Air Miles e-mails. More personal, with deals based on your own balance.

Client
Air Miles
Fields
Websites and software
Team
Perry
The question

What it was about

Air Miles was looking for a renewed library of building blocks for its e-mail marketing. Together with a team of e-mail specialists, we took the entire design off their hands.

The old library had many blocks, but no clear rationale behind them. The e-mails felt fragmented and lacked coherence.

What we did

Section by section, from scratch

  • Proven methods

    Every section redesigned, based on proven methods and psychological insights.

  • The reader's path

    We analysed how readers move through the e-mails, and designed for that.

  • Personal

    Deals based on your own balance, as a nudge to keep saving.

  • Light and dark

    The blocks work in both light and dark mode.

On screen

The work itself

The same Air Miles e-mail side by side in light and dark mode, with Air Miles deals at the top and a limited-time deal from Praxis below.
The same e-mail in light and dark mode
The e-mail with the principle behind each section: MBTI at the short intro, Von Restorff and Cialdini at the limited-time deal, Neutral at the question whether the offers suit you, and Relevant deal for the user at the deals based on your balance.
The principle behind every section, from Von Restorff to Cialdini
The Air Miles e-mail on a phone, with your balance at the top and the button Bekijk alle deals online.
The e-mail on the phone
How it works

From first line to deal

This is how the e-mail leads the reader to a deal that fits.

  1. Short and quick

    A short intro and a button to all deals straight away, for readers in a hurry.

  2. Limited-time deal

    One offer that stands out and is only valid for a short time.

  3. Your balance

    Deals that match what you have saved, with your card alongside.

  4. Your opinion

    One click tells us whether the offers suit you.

The result

What it delivers

  • Every sectionbacked by a proven principle
  • Personaldeals based on your own balance
  • Light and darkworks in both modes

Working with Perry from Talkpixels was very pleasant.

Perry communicates clearly, so expectations are clear. The work delivered is also greatly appreciated, not least because he is open to feedback and improvements throughout the process, without slowing it down. In short: the client's wishes come first, and deadlines and agreements are kept as well.

LindaAir Miles

Next case

All cases

One conversation, and you know where the gain is.

In 30 minutes we look at your current approach: website, campaigns and findability as one whole. You talk directly to a specialist, not an account manager.

Max, Cas or PerryAvailable until 5:30 p.m.
Book a strategy call

Or get in touch directly: info@talkpixels.nl 085 - 06 01 201