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Jeroen.nl

An A/B test with Connectify, our solution for server-side tagging. On Jeroen.nl we measured in the browser and on the server, in the same period: on the server over 40 percent more traffic.

Client
Jeroen.nl
Fields
Campaigns
Team
Cas and Niek
The question

What it was about

Measuring in the browser misses more and more. Browsers block tracking codes, ad blockers stop requests and privacy settings limit what gets through. We wanted to show how much exactly.

To do that, we ran a test case on Jeroen.nl, a site about using energy more consciously. Nothing changed on the site itself: we only added measuring through Connectify, next to the existing measurement.

What we did

An A/B test with Connectify

  • Connectify set up

    Measuring through the Connectify server, the solution we developed together with B2Design.

  • Two measurements side by side

    A separate Google Analytics property, so measuring in the browser and on the server could be compared in exactly the same period.

  • Nothing else changed

    Campaigns, budgets and channels stayed the same. The difference is in the measurement only.

  • Forwarded with control

    From the server, the data goes to Google Analytics. Less gets lost, and you decide what goes through.

On screen

The work itself

The outcome of the A/B test with Connectify on Jeroen.nl: on the server 42 percent more measured traffic, 29 percent more engaged sessions, 18 percent more recorded interactions, 114 percent more direct traffic and 257 percent more organic traffic from social.
What the A/B test showed
Diagram of the two measurements: in the browser, ad blockers, browser limits and privacy settings stop data; through the Connectify server the data goes to Google Analytics with control.
Two ways of measuring, in the same period
The outcome of the A/B test on a phone, with 42 percent more measured traffic at the top.
The results on the phone
How it works

From click to report

This is how a visit ends up in the reports through Connectify.

  1. Visit

    A visitor reads an article or uses a comparison tool.

  2. Own server

    The measurement goes to the Connectify server first, not straight to Google.

  3. Check

    On the server, the data is checked and prepared for each platform.

  4. Report

    Google Analytics gets a more complete picture, with less traffic of unknown origin.

The result

What it delivers

  • +42%more measured traffic, in the same period
  • +29%more engaged sessions
  • +257%more organic traffic from social

Next case

All cases

One conversation, and you know where the gain is.

In 30 minutes we look at your current approach: website, campaigns and findability as one whole. You talk directly to a specialist, not an account manager.

Max, Cas or PerryAvailable until 5:30 p.m.
Book a strategy call

Or get in touch directly: info@talkpixels.nl 085 - 06 01 201